Founded in 1958 as a cotton mill in Xingtai City, located in China's Hebei province, Blue Diamond originally produced yarn dye check fabrics. In 1996, Blue Diamond switched to denim and specialised in manufacturing timeless denim fabrics since.

After going through a brand identity revamp, Blue Diamond is looking to apply their branding to its website. In addition, understanding the growing importance of putting your products and company online, Blue Diamond took INQOVA's advice to start a virtual showroom and implement it on their website.

We started by designing and developing the website and then build the virtual showroom with a member login portal. Having a member login portal will require people to create account to access the content inside of the virtual showroom.

The reaction towards the virtual showroom has been phenomenal. Many have quoted that this is the beginning of something big in digitising and streamlining the supply chain in the textile industry.