A company that centres around consulting, coaching and trading, Sun Street Co. is a business consultancy that helps with distribution services, developing retail strategy and providing guidance on market entry strategies for their clients.
Previously relying on word-of-mouth to get new clients, Sun Street Co. not only wished to establish a stronger brand recognition, but also to reach new potential customers by building its credibility and authority online.
The master logo is applied to represent all three services it offers. The design elements are simple and straightforward to represent the sun in a minimal line drawing style. Each sub-brands has its own logo and adopting similar design elements from the master logo.
The primary brand colours are royal blue, cream and light grey, each representing Sun Street’s sub-brands. The supporting colours are grey, white and black, used to complement the primary colours for background or text usage. The colour palettes are chosen to reflect the earthy, calming, and down-to-earth personality of the brand.
Having worked with Inqova, Sun Street was able to drastically increase online presence through establishing a consolidated platform with information on services. Not only providing a consistent branding experience across all touch points, but also to act as an essential conversion location for the business.