Tat Fung Textiles was founded in 1986 and brought the vision of ‘providing customers with a one-stop fabric sourcing solution’ to life. Their fabric mill works vertically, where they oversee the end-to-end functions for the entire production process. They are also devoted to ensuring more sustainable practices throughout the entire value chain.
Gain a stronger presence online with more enquiries and leads coming in from the website. Increase traffic and reach new potential customers specifically in North-America and Europe. Create a main channel for distribution of content and presentation of new products.
The products were broken down to capsule collections, presenting the fabrics in a different way - through focusing on the story behind the fabrics. This created a lifestyle and editorial feel to the images, providing different contexts to the style or use of the products.
With capsule collections, more photography and video content is produced and distributed, allowing the prospects to come across the brand more, increasing traffic to website and enquiries.
Within 1 year after launch, the results are: 185x more visitors/users, 250x more sessions, 300x more page views, 25% reduction in bounce rate,18x more inbound email enquiries
