Developing a vibrant & dynamic website for a brand new denim mill
Denim Soul, a denim mill based in Foshan, China, strives to make denim for the future. Being a subsidiary of Madasheng Group, a leading textile and apparel manufacturer, allows Denim Soul to pave a new future of denim by blending both Italian and Chinese culture and heritage influences in the denim fabrics.
A Fresh and Modern Website
We made it a priority to align the uniqueness and modernity of the company with the presentation on the website. The idea was to present it in a very modern, fresh and clean way to differentiate MDS from the traditional players in the market. Through the use of the carousel layout on the homepage, the values of the company is communicated in a seamless and direct way.
Communicating transparency through visuals
MDS believes in transparency in their production process. In order to communicate that through the website design, we made the transitions between pages as frictionless as possible to translate the company’s core belief in being transparent, making it easy for customers to understand the processes that goes into MDS’s products.
With the lack of a distinct proposition, Inqova hopped on board to build and solidify the MDS brand through finding consistency across its website, brand media and marketing collaterals. Making adjustments to the tone of voice and producing coherent marketing. This helped MDS to get established in the international market, assisting in the pivot to a different market.