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B2B Social Media Marketing

Create share-worthy social media content and become someone prospects cannot ignore

The benefits of B2B Social Media go Far Beyond Getting Followers

1. Get Your Ideal Customers On Your Website Quicker

By directing people to your website, social media lets you connect with your customers and helps them access resources instantly.

2. 67% of Buyers Use Social Media For Customer Service

Social media is where both potential and existing clients can communicate with your company. That means asking questions and giving feedback. They also expect fast response times and 24/7 assistance.

3. Get Valuable Insights About Your Customers

While interacting with your social media posts, your customers' engagement can tell you what content they prefer to see, and how they feel about your products. Ultimately, allowing you to make smarter business decisions, and better tailor your messaging to your customers.

What’s in the package?

Engaging Instagram Content

Content, captions, and hashtags that attract and engage your audience

LinkedIn Outreach

B2B social media campaigns that aren’t overlooked or left unread

Lead Journey Optimisation

Identify the buying stages and make the path to purchase more straightforward for your customers

Community Management

Reply to comments, follow relevant brands and publish new content to engage with your audience in the most authentic way possible.

Have a Social Media Project in mind? Request a Proposal

A request for proposal (RFP) is a great way for you to tell us everything we need to know about your project and get us up to speed on your project.
Get a Proposal

Frequently Asked Questions

What is the best social media platform for manufacturers?

There are many different social media platforms available for manufacturers to choose from. While Facebook has a huge number of users, it's too loosely focused and broad for manufacturers to efficiently capture leads. The YouTube platform allows manufacturers to post videos, though it is an underused social media platform. Videos can attract and convert more customers.

As far as social media platforms go, LinkedIn remains the undisputed leader, especially for manufacturers. Manufacturers can benefit from LinkedIn's global community of professionals, including the ability to create groups and run targeted ads.
How do I asses the performance of my website?

You can do so by performing a website audit. Depending on who you are working with, a website audit can mean many different things. At INQOVA, we provide clients with a comprehensive analysis of their website and the solutions attached to it — think blog, collection presentations, concept pages and contact forms.

During the audit process, our web developers, designers and marketing team evaluate every single aspect of your site, from the framework and page load speeds to the design. By evaluating your site at this level, we can identify the changes that are needed to increase the quality of the visitor experience, which will in turn improve the profitability of your site. Wouldn't you want that for your business?
How do I assess the performance of my LinkedIn & Facebook company page?

You can do this by performing a social media audit. A social media audit can mean many different things depending on who you work with. Our team at INQOVA provides clients with a comprehensive social media analysis and evaluation of your marketing strategy to get more people to your website.During the audit process, our social media marketing team does a thorough evaluation of your posts, captions and hashtags. By breaking down your social pages at this level, we can identify the changes that are needed to increase the quality of the visitor experience, which will in turn improve the profitability of your site. Wouldn't you want that for your business?
Should I buy Instagram followers?

The short answer is No. When you buy Instagram followers, you’re paying for a number alone. Engagement is not guaranteed, or even likely. The purchased followers are likely bots or inactive accounts, so they won’t engage with your posts. This means your posts won’t show up on Explore Pages, or in your real audience’s newsfeeds. It will also make it hard to measure metrics.
Do you respond to followers' questions or comments on my posts?

Yes. If you choose to use our community management services, we will answer your followers' questions or comments in real-time to ensure your brand remains relevant. This helps reinforce your brand's authenticity with your audience and ultimately improves your reach.

Ask our Social Media Specialist

Schedule a free 30-minute conversation with one of our social media specialists to understand how we can build a website that is best for your business.
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Read some of our Social Media Marketing insights

Have a Social Media Project in mind? Request a Proposal

A request for proposal (RFP) is a great way for you to tell us everything we need to know about your project and get us up to speed on your project.
Get a proposal