We live in a globally connected world and we are no longer confined to do business within our local communities. Everyone is online and it's been a while since our local market was our only reach. Global business is now for everyone at any scale – from the one-person online store to traditional shops and makers. With so many attractive opportunities and markets around the world, it is easy to feel overwhelmed and sometimes even paralyzed by it all. This article aims at providing a simple yet powerful tool for anyone looking to recalibrate for success.