How having a website, innovating, and virtual sampling will transform your business
Kevin San is the Director of Lines and Dots, and has worked with closely with Armani and MDS Denim Soul throughout the years. Kevin’s unique background in the industry has led him to become an expert in multiple areas: Fabrics, garments and washings. With his diverse knowledge on textiles, he started his own company - Lines and Dots - to provide a one-stop solution that does end to end fabric sourcing, product development and garment manufacturing work on denim and all woven products, specialising in denim, cotton-blended and synthetic fabrics.
We sat down with Kevin to ask him about his thoughts on going digital, the challenges Chinese mills will be facing and the role of technology for garment and fabric mills.
Kevin decided to go digital by setting up a website with us here at INQOVA. When asked why he thought having a website is important, he highlighted the benefit of being able to visualise what his company is doing through an online medium.
“I’m a one-man company, and when I’m going into client meetings, it helps a lot when people can see what services I do through imagery, graphics and colour, so it’s easier to visualise, to distribute and also to start a conversation.”
With the trend of going online, Kevin also suggests that other mills and manufacturers should hop on the bandwagon, and get started with building their online real estate.
“People generally interact less through meetings nowadays, especially with the recent pandemic, most communication happens through the website, emails and messages, which are all on the internet!”
We also asked Kevin about what challenges he predicts in the role of denim in China for the coming years, and he highlighted the increasing competition on price.
“The textile market is so open, and it’s easy to take ideas to show to different offshore factories, like Cambodia, Bangladesh, Pakistan, and they might be able to do 20%, 30% less than what Chinese factories can offer.”
But if mills cannot compete on price anymore, what else can you compete on?
“Innovation, being different and marketing.”
To be able to differentiate yourself from others in the market, Kevin suggests that product development and the need for innovation is becoming increasingly important, where it determines the uniqueness of your company.
Moreover, Kevin insists that branding and marketing can also largely influence mills and factories and is very important to the long term development of the business, but this concept is relatively new to this industry.
Last but not the least, we asked Kevin about his stance on technology, whether he has seen big developments for tech in garment and fabric mills, how they can use technology to drive sales, especially during a time where many are still not able to travel.
“There is going to be an increasing trend to use less actual products and more virtual samplings. Instead of doing 100 samples each time for the customer to approve, you can do it through the computer, which will not only save you a lot of money, but almost 3-4 weeks.”
However, Kevin points out that for denim, it’s still difficult to adopt this virtual approach, due to the intricate process of laundry and colour of denim. Hopefully in the future, with the advancement of technology, we’ll be able to witness denim joining the virtual sampling space as well!