INQOVA - HubSpot For Manufacturers

HubSpot is a CRM platform for your entire business

In addition to providing a positive user experience, it includes integrated hubs for managing sales, customer service, and marketing interactions. Essentially allowing you to understand better how well your marketing, sales, and services are aligned.

People (not numbers) visit your site. They have needs, interests, and questions of their own. But are you addressing their needs and challenges through your website, content, and social channels?

1. Nurture your customers

Not every potential customer will be ready to sign a deal. You need to build trust with your prospects all along your sales cycle. Make use of HubSpot’s automation to follow up with leads after trade shows and webinars and provide them with whitepapers and sustainability reports.

2. Segment and Manage All of Your Potential and Existing Customers

Have all your data in one place so you can see everything a prospective customer or distributor has engaged with.

3. Up-sell and Cross-sell Made Easy

HubSpot helps you cross-sell to your existing customers on new products using segmented lists, automated emails, and their seamless CRM.

What’s in the package?

HubSpot Workflow

HubSpot lets you set up an automated series of marketing actions also known as workflows that trigger when certain conditions are met, such as form entry, email subscription or page view.

Retargeting and Importing your Marketing Contacts

With HubSpot, you can retarget website visitors by showing them ads after they've visited your website. HubSpot also supports importing contacts from LinkedIn forms, Emails or Facebook ads thanks to their integrations with over 500 tools and software.

Persona Creation and Management

HubSpot's persona building tools let you define the characteristics and behaviour patterns of your customers and categorise them in a database. As a first step, we will conduct workshops and interviews to collect information for developing personas.

Marketing Research and Sales Training

Our specialists will help you with the qualification of leads by setting up a lead scoring model tailored to your industry. Once a lead scores above a certain level, our team will also help you set up follow-ups using automated emails in HubSpot.

Want to start a HubSpot program? Request a proposal from us.

A request for proposal (RFP) is a great way for you to tell us everything we need to know about your project and get us up to speed on your project.

Get a proposal

Frequently Asked Questions

What is the best social media platform for manufacturers?

Given that we work very closely with Manufacturers, we offer a more customised, tailored experience with all things HubSpot. As we are HubSpot partners we are also certified to use and implement various hubs. A member of our core leadership team will walk you through the software, set up a trial, discuss your goals, and present you with the best options to meet your needs.

What is Inbound Marketing?

With inbound marketing, you help people solve their problems and attract them to your product or service. Is it worth wasting resources by bombarding people who don't need your solution with advertisements?

When you provide valuable information to your customers at the right time in their buyer's journey, you help them solve their problems using your solution at a fraction of the cost.

What are Buyer Personas?

A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. Essentially, it's a definition of your ideal buyer presented in such a way that it sounds like it's talking about a specific person.

What is a Marketing Workflow?

A marketing workflow is a simple step-by-step process for developing a marketing campaign or project. Workflow design is the process of listing the steps, determining dependencies, rules, and requirements.

What is lead scoring and why is it important to my business?

Lead Scoring is a grade that you give to a lead when they respond to your marketing campaigns. Lead scoring allows your sales team to spend their time where it matters– with revenue-generating customers. If sales time is wasted with unqualified leads, your company will suffer. Pursuing qualified leads can increase sales productivity and guarantee a better return for your business.