Approach & Process

Manufacturing in a post-COVID world: A case for digital showrooms

How a digital showroom can act as the digital and interactive sales tool that allows mills to present fabrics to buyers, all without travel and in-person meetings

September 21, 2020
Written by
Natali Andersen

I think we can all agree that something needs to be done to the sample requesting and sales process within the denim industry.

During the B2B process of a fabric mill, 70-80% of the supply chain effectiveness is lost along the way due to poor communication, where stakeholders are not getting the right information when and where they need it. (You can read the full article on how we break down the supply chain effectiveness in the article here)

Alongside the changes to social circumstances, huge adjustments have to be made to how the denim industry conducts business. With most supply chains curbing in-person meetings and travel, business offerings and products have to adapt and go digital.

How can mills still present their fabrics to buyers and drive sales without in-person trade shows and sales meetings?

This is why we are launching our own digital showroom solution.

What is a digital showroom?

It is an interactive sales tool that acts as the flagship store front of a brand, to present fabrics to buyers without having to travel. Not only does it help to streamline the fabric discovery process for clients from a distance, buyers can also filter and sort through the fabric catalog as needed.

The system will also keep a record of a client’s ordering and purchasing history, making it easy to reference the buyer’s journey, streamlining the order-taking process, and hugely reduce the need for physical samples, and preventing duplicate sample orders.

This tool is built to benefit both suppliers and buyers

Not only will it help mills to ensure that the right materials are being prepared for the buyers, it will also inspire brands to adapt to fabrics in a new way. With room for creativity in terms of branding and sales experiences, these digital showrooms can utilise videos and detailed images of the products to provide an in-depth presentation of the fabrics and garments.

If you’re interested to hear more about the possibilities of building your own digital showroom, write an email to us or reach out for a consultation call, and we’d be happy to talk to you.