Strategic Management

How to grow your business: CRM for textile manufacturers

The textile industry saw a 45% decline in orders in Europe alone this year due to the Coronavirus. You may be considering going digital.

Published on
11 Jan 2022
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The textile industry saw a 45% decline in orders in Europe alone this year due to the Coronavirus. If your business was affected by the Global Pandemic, you may be considering going digital. Keeping that in mind, it's important that you get a clear overview of your customers’ needs and expectations and are able to grow your business despite not being able to meet buyers in-person. Learn more about how you can use CRM to grow your business.

Is it time for you to invest in a CRM system?

  • Do you have a need for maintaining a central list of information on your leads and customers? Is this information scattered across different departments or teams?
  • Are your customers regularly interacting with multiple people on your team? Is it a challenge to keep track of where the conversation with any one customer left off?
  • Do you need more visibility over your team’s activity?
  • Do you need a way to better understand the productivity of your sales team? Does your sales team have a structured process they follow?

If you checked any of the boxes for the above, chances are your organisation could benefit from having a CRM system.

What is a CRM?

CRM stands for Customer Relations Management Software. You can think of CRM as a powerful tool that lets you build and improve business relationships with your customers.

Today, CRM softwares have become a staple for businesses of all shapes and sizes because of their ability to collect customer interactions across various channels (think web, telephone, chatbots, email marketing, and even social media) and consolidating all of that data in one place. This allows you, as a business manager to centralise, get organised and to leverage data to drive growth and profits.

The important thing to note here is that CRM, are no longer limited to marketers and sales teams, they have evolved to help businesses manage relationships between team members, vendors, partners and collaborators. Making CRM essential for growing your business in the digital age.

How Can CRMs Benefit You?

Investing in a CRM software allows you to:

1. Improve Customer Service

Manage your contacts by building profiles of everyone you interact with. Find information on purchase records, previous interactions across different channels, easily and with a click of a button, and if you'd like you can set automations to display notifications across email and internal channels such as Slack or Microsoft Teams. CRM enables you to address internal pain points with less effort, time and resources, which allows you to focus on personalising customer experiences.

2. Increase Sales

CRM lets you build, automate and analyse your sales funnel to increase sales productivity. It also equips you with a master view of of all your customer-facing voice, chat, social media, and email touch points. Giving you more time to close more deals by delivering the right message at the right time through a replicable, data-driven process.

3. Retain More Customers

How you’re able to retain your customers and avoid losing them (rate of attrition) are extremely important measures for your company’s success. Tools integrated with CRM systems such as sentiment analysis, customer service automation, customer support lets you track interactions and address pain points easily.

4. Gain Deeper Insights

With a CRM system you can uncover useful insights that you can leverage for your business. CRMs not only allow your sales, financial and marketing data to flow but also offer powerful visualisations that ultimately lead to better customer retention, acquisition and overall data management.

5. Higher Efficiency

Core benefits of having a CRM system include better workflow, frictionless communication between team members and more importantly task automation. Plus, dashboards help you gain more insights and ultimately lead to optimization of your business processes.

Our Recommendation: Freshsales

Freshsales is a CRM software by Freshworks. With a highly intuitive user interface(UI) and features including:

  • Integrates seamlessly with email and auto schedules meetings on your calendar
  • Get stuff done when you're not in the office — on your phone
  • Supports over 30 languages
  • Visual deal pipeline
  • Intelligent workflow automations
  • Customizable visual reports and dashboards

Freshsales gives you everything you need to manage and scale sales without having to juggle multiple tools. Sign up for their 21 day trial today here