THE INQOVA BLOG

Essential Insights for Textile Industry Leaders

Stay informed and inspired with the latest trends, insights, and innovations in the textile industry. Our blog features expert articles, industry news, and thought leadership pieces designed to keep you at the forefront of the evolving world of sales & marketing, technology, and business best-practices.

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Instagram 101 For Manufacturers and Industrial Companies: The Photo-Sharing App That Offers So Much More
Sales & Marketing

Instagram 101 For Manufacturers and Industrial Companies: The Photo-Sharing App That Offers So Much More

According to research, Instagram has the highest engagement rates for B2B businesses among all social media networks. How can B2B businesses leverage these platforms to grow their brand awareness?

Automotive & Transportation
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Invest in LinkedIn Marketing Now — The 5 LinkedIn Features Manufacturers Should Start Using
Sales & Marketing

Invest in LinkedIn Marketing Now — The 5 LinkedIn Features Manufacturers Should Start Using

In the following article, we break down five of the most underrated features that manufacturing companies should maximise. Namely, LinkedIn showcase pages, saving searches, using polls, live streaming and document sharing. There are plenty of features that are unique to LinkedIn as a B2B marketing platform, well beyond the scope of paid ads.

Automotive & Transportation
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Virtual Workspaces: What Does Collaborative Manufacturing Look Like In A Post Pandemic World
Technology

Virtual Workspaces: What Does Collaborative Manufacturing Look Like In A Post Pandemic World

As industries, around the world, normalise working from home, we're heading into an era of drastic technological change. But how do such changes impact the world of manufacturing?

Clothing & Apparel
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Five Unconventional Denim Brands You Need To Know
Sales & Marketing

Five Unconventional Denim Brands You Need To Know

From raspberry scented jeans to the most durable jeans in the world, discover unique denim brands that have amassed a cult-like following with their innovative creations.

Automotive & Transportation
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A B2B Guide to Customer Segmentation: How To Create Actionable Groups To Grow Better
Strategic Management

A B2B Guide to Customer Segmentation: How To Create Actionable Groups To Grow Better

The key to digital marketing is personalisation. Read on to learn more about customer segmentation and customer personas to develop the best strategy for your brand.

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Manufacturing the Denim Experience
Strategic Management

Manufacturing the Denim Experience

Where do leading companies—whether they sell to consumers or businesses— find the next competitive edge? Read on to find out.

Home & Hospitality
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B2B Marketing Personas: Foster Real Relationships With Your Customers
Technology

B2B Marketing Personas: Foster Real Relationships With Your Customers

Have you ever put yourself in the shoes of your customers and truly understood their needs? The regular practice and iteration of doing that is a buyer or marketing persona.

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Team Productivity During COVID: An Introspective Look at Workflows, Focus & Wellbeing
Technology

Team Productivity During COVID: An Introspective Look at Workflows, Focus & Wellbeing

Productivity isn't about becoming a machine, but about managing your energy and attention, effectively. In this article, we hope to shift the paradigm of what it means to "manage your time". We also hope to outline the importance of providing tools for your team to recharge so they have the capacity to tackle whatever comes their way.

Clothing & Apparel
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Content to Customers: A Manufacturer's Guide To B2B Digital Marketing In 2021 (Part I)
Strategic Management

Content to Customers: A Manufacturer's Guide To B2B Digital Marketing In 2021 (Part I)

Digital Marketing is not limited to social media or blogging. It's about making small modifications as you grow. Individually, these changes might not offer massive gains overnight but together, they have a noticeable impact on your site's user experience and performance in organic search results. Read on to learn more.

Home & Hospitality
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Anna Rönngard on Transparency, Traceability and the Future of Manufacturing
Technology

Anna Rönngard on Transparency, Traceability and the Future of Manufacturing

Anna Rönngard is the Director and Founder of AMRA — a supply chain consultancy specialising in sustainability, where she helps suppliers take ownership of the apparel industry.

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On INQOVA's "Annual Discovery Project" - Authentic Marketing Comes From Within
Strategic Management

On INQOVA's "Annual Discovery Project" - Authentic Marketing Comes From Within

This article uncovers how a small exercise can change everything for personal development, company culture and marketing within any organisation.

Home & Hospitality
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A Walkthrough Of How Denim Is Made
Technology

A Walkthrough Of How Denim Is Made

Most of us have at least one pair of jeans, but how much do you know about making them? In this article, we attempt to break down the whole creation process — fibre to fabric.

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Exploring 3 Ways Manufacturers Can Implement The 4-Hour Workweek By Tim Ferris
Strategic Management

Exploring 3 Ways Manufacturers Can Implement The 4-Hour Workweek By Tim Ferris

Top three takeaways for manufacturers and B2B Startups according to the book The Four Hour Workweek.

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Building A Better Manufacturing World in 2021
Technology

Building A Better Manufacturing World in 2021

Four applicable insights that we have learned about resilient manufacturers in the past years to soar in 2021 and beyond.

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5  Design Thinking Takeaways For Textiles and Apparel B2B Enterprises
Strategic Management

5 Design Thinking Takeaways For Textiles and Apparel B2B Enterprises

It's about time that B2B professionals take a page out of the consumer marketing playbook by serving their customers with personalised and targeted services.

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