Tat Fung Textiles was founded in 1986 and brought the vision of ‘providing customers with a true one-stop fabric sourcing solution’ to life. Their fabric mill works vertically, where they oversea the end-to-end functions for the entire production process. They are also devoted to ensuring more sustainable practices throughout the entire value chain.
Gain a stronger presence online with more enquiries and leads coming in from the website. Increase traffic and reach new potential customers specifically in North-America and Europe. Create a main channel for distribution of content and presentation of new products.
It was important for the website to be responsive across desktop, model and tablets, as it served as the main presentation tool when on-the-go.
The landing page is designed to present the latest collections, articles and company news. This way, when visitors come to the website, they would see the latest each time. Through the use of sliders, the latest product presentation would be on the left, news and articles on the right.
Within 1 year after launch, the results were: 185x more visitors/users, 250x more sessions, 300x more page views, 25% reduction in bounce rate,18x more inbound email inquiries.